The sale of around 1.7 million pairs of LOWA shoes and a market share of over 30% in Germany alone says it all. LOWA are the number 1 manufacturers of outdoor footwear, bar none.  Although this is no reason for them to become complacent, the Bavarian firm from Jetzendorf are quite rightly very proud. Any opportunity to improve on their products is always eagerly seized.

Mountain guides and the outdoors fans that work at LOWA are constantly testing the products out in the field. The experience gained provides a constant flow of input into product development and manufacturing.Yet another way, in which LOWA can achieve their aim of remaining without equal when it comes to quality, fit and design. A pair of LOWAs must be immediately recognisable as LOWAs and even more so when they are worn. The immediate feel should be that of a perfect fit with no pressure points or rubbing whatsoever. LOWA footwear will also ensure the utmost in functionality, no matter what the demands or use. 

Comfort, Fit and Functionality are three of the cornerstones of LOWA’s philosophy but they could not exist without the fourth – Quality. All footwear is made in Europe and only materials from leading suppliers are used in the production – two further conditions which must be met to fulfil another of LOWA’s principals - Reliability. Add to this, innovative designs – this is another area where LOWA are more than a few steps ahead of the competition – extremely lightweight materials, summery colours – especially for women and children’s models – and the new AL-X line (“Active Lifestyle“) which also features a new sole construction, further expanding LOWA’s product range for summer 2007. 

Sure-footed with LOWA
Whether on a high level climb on rock or ice (eg. with the Cevedale GTX LS), mountain climbing in alpine terrain (Tomak GTX LS), trekking on rough ground (Jannu Mid), hiking or biking (AL-X 88 XCR Mid), Nordic Walking or other trend sports (Nuvolo XCR Lo) or simply going on a leisurely tour of the city (Bandon XCR Lo LS), with LOWA footwear, any activity becomes a real pleasure. To help our customers quickly find the right footwear for their chosen activity, LOWA have devised an “Outdoor Index“. The index is divided up into areas, whereby “Classic” includes the lines “Alpin”, “Backpacking and Trekking” and “Multi-function“ and the “All Terrain Collection” (ATC) encompasses “Outdoor/Fitness” and “Trek & Travel”. The footwear in the individual categories is perfectly suited to the corresponding activity, so that customers can easily find the right LOWAs for them – also available in women’s models of course.

New for Summer 2007: AL-X - the universal genius
Sport and nature are the craze, no matter what level they are practiced to, what age people are and what sport they choose. It is not all about getting up to the 8000m zone. The main thing is being active and keeping fit, in a way that is fun and enjoyable –  Active Lifestyle. LOWA’s new AL-X line in the “All Terrain Collection” features the perfect footwear for an active lifestyle in a fresh look, vibrant colours and with an excellent sole construction, all combined with LOWA’s distinctive quality standards:

• Unique “chassis”
  The raised midsole zone provides support and protection. The uppers construction comes with virtually no reinforcement materials. The tough rubber sole (not visible from the side) guarantees traction and grip on any terrain.

• Real hybrid characteristics
  These are real all-rounder shoes – whether on leisurely hikes, long walks on marked paths, or for activities in the Trek & Travel and Outdoor/Fitness areas – they are perfectly at home.

• Unique design
  The distinctive look further emphasises the unique characteristics of these shoes. A multi-functional, universal genius that is right in-line with the Active Lifestyle trend.

 As cool as! The KDZ-collection 2007
Children are the best when it comes to testing the quality of our footwear. Naturally, the shoes in our KDZ collection stand the test with ease. Puddles, dirt and mud – the wetter and dirtier, the better. At least if they are wearing LOWA kids shoes with GORE-TEX® XCR® such as the Angel Lo they might get dirty but they certainly will not get wet.

The colourful models in the KDZ collection are so lightweight, functional and sturdy that kids will not want to take them off. Especially since they can be put on without the help of an adult, thanks to Velcro tabs or easy-operate lacing systems. Kids’ shoes come in sizes 27-42 and stand out in their bright colours.

LOWA