The recent Fashion Access, held at the Hong Kong Convention and Exhibition Centre, 4 – 6, October, demonstrated again its attraction to quality buyers worldwide and exhibitors were satisfied with great business opportunities. The exhibition welcomed a total of 6,495 buyers from 68 countries and regions. Most came from the Asia Pacific region, accounting for 29.6% of the total buyers (figures excluding Hong Kong).

Europe and North America continued to supply the second and third most buyers respectively. There was significant growth in the number of buyers from Spain (38.5%), India (37.5%), Japan (6.5%), and the Philippines (14.8%). There were over 100 buyers from South America.

Exhibitors too were extremely satisfied with the outcome.  Ms Donatella Davy defined the fashion bags under the brand Coloris as “French design at low price” and collections designed with a “Boutique style”. The company chose to exhibit in Fashion Avenue as they aim at meeting department stores and chain stores buyers or independent retailers with around 50 high end fashion boutiques having their own lines of products. The results of Coloris’ participation this season surpassed Ms Davy’s expectations. “We made even more new contacts than last March and with ‘quality buyers’.  I mean serious buyers who know exactly what they are looking for as they create their own collections. They came from all over the world: Argentina, Chile, Mexico, Greece, Canada, USA. Although we are based in France and are not aiming at European buyers, we are very happy to have made a very good contact with a buyer from Germany.”

Fashion Access will continue to expand this win-win format bringing more sophisticated apparel, original designs and latest trend directions to the fair. The next Fashion Access will be held on 28-30 March 2007.

(23/11/2006)