The launch of the first SALEWA footwear line was extremely successful. Now the leading all-round supplier in outdoor and mountain sports is presenting its first winter collection with appealing new colours and a special model with the winter proven Thinsulate liner. Thanks to the smart leather construction, exceptional lightness and the unique multiple last sizing, all shoes come with the striking 100% blister free guarantee.

The first SALEWA footwear collection has been sold tremendously well. “We are not surprised, but extremely pleased with the successful launch of the first SALEWA footwear collection,” says Antonio Dus, General Manager of the SALEWA footwear division: “this is proof that our concept is right and that the market accepts newcomers, if the product offer is interesting and innovative. And all of this in a saturated market and a very high positioning.”

To satisfy market demand and to offer continuity SALEWA is now offering the first winter collection that consists of three lines: alpine eXperience for demanding hikers/trekkers, 5continents for technically minded travellers and La Mano leisure shoes for the trend conscious rockclimbers that like to express their way of living in the mountains. The footwear collection redefines the possibilities of leather shoes and gives the customer’s feet something they’ll love: quality, durability, functionality and comfort. The collections are the result of years of combined experience of the SALEWA footwear staff.

The new winter footwear collection is the perfect expression of the SALEWA philosophy: to put people and their needs first. SALEWA’s perfectly designed, high-quality ‘soft leather’ footwear with multiple lasts and lightweight construction ensures that blisters are truly a thing of the past.

Most of the alpine eXperience boots use a super high quality leather liner combined with Gore-Tex® membrane while Gore-Tex® XCR® liner is used for maximum breathability and waterproofing in the 5continents line. The combination of leather liner and Gore-Tex® membrane works extremely well in all conditions and is truly unique on the market. Bad odour is reduced to a minimum thanks to the Green-Fit foot beds. The ergonomic cut allows the closest possible fit. The varying thicknesses of leather minimise weight and maximise wearing comfort. All seams are double stitched for extreme durability.

The last is the heart and the soul of the shoe. SALEWA offers specific lasts for men and women and each of them in different widths for a real made-to-measure feeling. Special attention has been paid to weight reduction and women’s specific needs. Almost 50% of the collection are dedicated to women.

(19/04/2007)