He will go on the expedition together with his sons Mark, Grent and Ryan. Hubner attracted a lot of media attention already four years ago when he skied to the North and South Poles – the first Canadian to do so in the same winter – together with his kids: http://www.baffin.com/Articles.asp?ID=272 He says he is going to personally test this time some new polar parkas developed by his company for sale later this year because the jackets he bought and wore on previous expeditions were not breathable enough.