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Brazilian sandal brand Havaianas |
 Iconic Brazilian sandal brand Havaianas is celebrating its fiftieth anniversary in 2012, and has spent much of its special year so far trying to boost its business in India and China. Parent company Alpargatas said in recent comments that Havaianas has had a presence in China for years, that the brand now has a presence in 200 points ...
 ... of sale there and that the company intends to double that figure in the coming years.
India is a newer territory for the brand, but it has begun to work there in 2012 in partnership with a local distributor. Brand director Carla Schmitzberger has commented: “People in India are used to wearing light-soled sandals. The challenge is to convince them to use a product that is more expensive, but which will last longer.”
Alpargatas has said Pakistan and Indonesia are also of interest to it as future markets. (1/11/2012) |
