"We are particularly proud," says Cleto Sagripanti, President of ANCI, "to be the only foreign trade fair chosen as footwear partner of Shanghai Fashion Week, and to be included in the official schedule of such an important Chinese event, a veritable business platform attracting thousands of fashion industry players from an area in which Italian footwear is increasingly appreciated and in demand. This achievement confirms our continuous efforts to fulfil our expectations, laying the ground for further development, so as to keep the flag of Italian production flying right across the globe. Being included in the event's official schedule will expose us to Chinese media coverage and to operators of the highest standards, providing an opportunity for significant expansion on the Chinese market, considered an effective springboard for the Far East and Asia as a whole."

theMICAM is the only international trade fair to organise an independent footwear event abroad, in partnership with Fiera Milano, through the "theMICAM in the World" project. Its first adventure is in China, with theMICAMshanghai, which will be held from 9 to 11 April 2013 in the Shanghai Exhibition Center, in the heart of the city.

"The appointment of theMICAM as exclusive partner of Shanghai Fashion Week marks an astounding success for Italian production, and rewards an outstanding team effort: not just by Fiera Milano and ANCI, but also by the Italian Institute for Foreign Trade (ICE), the consulate and the Ministry for Economic Development," says Enrico Pazzali, CEO of Fiera Milano. "The merit goes to the Italian entrepreneurial system, which, with the right people and the right projects, remains a cut above the rest. Fiera Milano has participated with enthusiasm in the creation and realization of this important initiative, which reveals the tangible advantages of our established presence on new major markets, which have become the engine of the world economy. Fiera Milano currently operates in China, India, Brazil, Turkey, South Africa, Russia and Singapore with some seventy exhibitions, and with still more in the pipeline. theMICAMshanghai is an example of what we can do in these countries. Our international platforms, our know-how, our relations and acquaintances in situ can be - and are - a privileged means of supporting the internationalisation of Italian firms. Our aim is to put these benefits at their disposal.

And so theMICAMshanghai will soon be embarking on Shanghai Fashion Week, becoming the only footwear trade fair to serve as official partner of this important Shanghai fashion event.

(25/01/2013)