...has been strongly advocated by the Mr. Cleto Sagripanti, Chairman of theMICAM, who confirms the positive feedback from exhibitors, buyers and media: “We are satisfied with the results of this first edition of theMICAMshanghai, and the high number of contacts established between exhibitors, investors and the specialized press with the participating firms. Our strict entrance policy has ensured that only qualified buyers were able to access the exhibition including a conspicuous number of local and international retailers interested in high quality products just like the ones exhibited at theMICAMshanghai.” the number of visitors is remarkable, considering the peculiarity of the Chinese market, where the ratio between the number of visitors and the retail outlets that are represented is much higher than in Europe.

This important result has been achieved through an intensive promotional campaign as well as exceptional partnerships. Starting from January 2013, theMICAMshanghai has been presented to industry media and professional buyers through an extensive media campaign and a roadshow held in the most important Chinese cities such as Beijing, Shanghai, Guangzhou, Chongqing and Hong Kong. All this was enabled by the support of ICE the Italian Trade Commission. Furthermore, the visibility of theMICAMshanghai has been enhanced by an agreement signed between the Italian Footwear Manufacturers’ Association (ANCI) and Fiera Milano with Shanghai Fashion Week, one of the most important and popular events in China, dedicated to the fashion system. theMICAMshanghai was the official footwear event partner of the Shanghai Fashion Week.

Mr. Enrico Pazzali, the CEO of Fiera Milano was also very satisfied with the first edition of theMICAMshanghai: “This success - he stated - rewards the collaboration between Fiera Milano and ANCI and shows how effective they can be together in supporting those Italian and foreign firms that aim to expand in the markets which nowadays represent the engine of the global economy. The success of theMICAMshanghai strengthens the prestige of Made in Italy in the Chinese luxury market.”

For its first edition theMICAMshanghai has put strong emphasis on the ‘learning’ dimension and offered a rich program of seminars to provide companies (many of which are making their debut in China) useful technical, legal and commercial information on the dynamics of the local market; and to provide Chinese buyers and media tidbits on the latest trends and fashion forecasts. 

theMICAMshanghai has kept its promise to be an international event, with representatives from over 14 countries. Despite the wide presence of Italian companies (66% of exhibitors), the contribution of other countries has been fundamental to produce a world class event for the thousands of visitors who attended. Javier Garcia Lillo, Secretary General of the Federation of Spanish Footwear stated: "The majority of our 22 brands had a positive experience and has already 'confirmed their participation for the second edition of theMICAMshanghai." Such was also the reaction of the shoe makers of the Portuguese Footwear, Components, Leather Goods Manufacturers’ Association, Appicaps, who, according to the words of Secretary General Pedro Silva "are very pleased with this first edition and many more will return to Shanghai for the October edition”.

"TheMICAMshanghai has proven to be a targeted event with selected visitors. The quality of the buyers was excellent which resulted into real business opportunities for our footwear manufacturers" declared Cristiano Körbes, Director of International Projects at Abicalçados, the Brazilian Footwear Industries Association. Similar appreciation was shared by Lemi Tolunay, Chairman of the Istanbul Leather and Leather Products Exporters' Association: "We participated with enthusiasm to theMICAMshanghai by bringing 8 high quality Turkish brands and we are confident that the show will continue to grow and reap success."

The first International Footwear and Leather Goods Exhibition in China aims at becoming the landmark for international brands and Chinese footwear buyers. “Starting from as soon as tomorrow – concludes Cleto Sagripanti – “we shall be working tenaciously on the next edition of theMICAMshanghai, scheduled for October, to give a strong signal that we believe in this market and to double business opportunities in China for our exhibitors. "

The date for the presentation of the 2014 Spring-Summer Collection will be October 2013 in Shanghai at the Shanghai Exhibition Centre.

(17/04/2013)