 of the Mercedes-Benz Fashion Week Berlin
Detmold, June 2013 – “Tamaris goes Mercedes-Benz Fashion Week Berlin”: From July, Germany’s number one shoe brand will be Official Sponsor and “Shoe Partner” of the Mercedes-Benz Fashion Week Berlin for four seasons. With this move, Tamaris is making a clear statement when it comes to fashion expertise and...
...positioning itself as a trendy lifestyle label that knows how to combine an attractive price-performance ratio with high fashion standards like no other. As Official Sponsor, Tamaris will be present with its logo on the sponsor boards in the Mercedes-Benz Fashion Week Berlin tent at the Brandenburg Gate, and will provide the hostesses at the event with models from its latest collection. In addition, Tamaris will have its own area in the tent, giving visitors the chance to get to know the wide variety in the collection and to take a souvenir photo. These will also be posted online on the Tamaris Facebook page, ensuring plenty of variety and traffic in social media. In addition, an event with selected fashion bloggers is planned – during Fashion Week, they will be given the opportunity to find out everything there is to know about the brand and the latest collections. “Communication in social media is becoming increasingly important for us. We believe that the high level of authenticity in particular adds significant value to our brand communication,” says Jens Beining, Executive Partner of Wortmann Schuh-Holding KG. 
With the decision to sponsor the Mercedes-Benz Fashion Week Berlin, Tamaris is investing once again in building up the brand and strengthening its lifestyle image. By ensuring the brand is present at one of the most important fashion events of the year, the brand will convince the public of its fashion expertise and reinforce its position as one of Germany’s top fashion brands. The Wortmann Group: The Wortmann Group is expecting total sales of over EUR 1.010 billion for the current fiscal year 2012/13 (as of 31st May; previous year EUR 999.3 million). With a volume of around 31.5 million pairs in the fashion segment and 24 million pairs in the standard segment, Wortmann is one of Europe’s largest shoe production and sales companies. Alongside the main brand, Tamaris, the European section of the corporation also includes the brands Marco Tozzi, Caprice, Jana and s.Oliver shoes. It also owns Novi Footwear Fareast Ltd. in Asia. The Group currently employs a total of 1,053 staff internationally (previous year 1,021), of whom 615 are in Europe. Over 30,000 people work in production for the Detmold corporation around the world. Wortmann Group shoes are sold in over 70 countries and more than 15,000 shoe shops. (24/06/2013) |
