 for tradeshow debut
Leather accessories brand Zatchels will make its tradeshow debut at the forthcoming edition of Pure London in August. The brand, which launched in April 2011 and has become a firm favourite among fashion press and celebrities, has decided that Pure London, organised by i2i Events Group, provides the best platform from which to showcase its latest collections to buyers.
Commenting on the decision to show at Pure, Zatchels founders Dean Clarke and Brian Brady said: “It made perfect sense to us to make Zatchels UK trade show debut at Pure London, after an encouraging visit to the February show we made the decision to sign up for the August show straight away. “To us the whole look of the exhibition felt right, noting the strong foot fall of visitors and the quality of the mid- high end brands showcasing, it felt like the right place for Zatchels to exhibit.”  To mark its tradeshow debut at Pure, the brand is providing 12 members of the Pure team with Zatchels bags to wear over the three days of the show. Zatchels bags can be regularly found on the pages of fashion magazines and the brand has been championed and supported as a ‘must have’ accessory by the likes of Grazia, The Sunday Times ‘Hot List’ and Vogue.com. Brit celebrities are also firm supporters of Zatchels with the bags recently spotted on the likes of Rita Ora, Ellie Golding, Jessie J, Zara Martin, McFly, Jason Gardiner, and Eliza Doolittle. Clarke and Brady added: “We are delighted to be exhibiting at Pure, and are currently developing our new collections to ensure we make a real statement, and show to the Pure visitors why we are one of the UK’s most talked about accessorises brands of the moment.” All Zatchels products are made from the finest leathers, with the highest focus on quality and production and the brand is currently plotting major international expansion into markets including the US, Europe, China and South East Asia. UK stockists of the brand include Liberty, Oliver Bonas, House of Fraser and Selfridges. Pure London is organised by i2i Events Group and takes place from August 4 – 6 at London’s Olympia exhibition centre. Registration for the show is now open at http://www.purelondon.com/ Pure London is the UK's leading trade fashion buying event, representing womenswear, footwear, accessories, young fashion, childrenswear and lingerie, swimwear and shapewear. Organised by i2i Events Group, it takes place every February and August. The show offers buyers from UK and international independents, multiples, department stores, etailers and mail order, the opportunity to discover collections launching for the season ahead from over 1,000 brands, attend catwalk shows and hear from their peers and other industry experts in unmissable seminars and workshops. www.purelondon.com Pure London S/S14 dates are 4-6 August 2013, with the show again taking place at Kensington Olympia. (02/07/2013) |
