 of the total floor space
The fair, held by IFEMA, will offer a more compact and more attractive format at its upcoming edition in September. There will be an increased presence of Men's brands throughout the distinct sectors at the fair to facilitate visits by buyers.As in previous editions, the fourth edition of this fair expects to bring together more than 700 fashion...
...and accessories brands and occupy around 13,500 m2 of exhibition space. The biggest fashion trade fair in Iberia, MOMAD Metropolis, International Fashion Trade Show, which will take place from 1 to 3 September, has already achieved an excellent response in terms of participation. Three months before it begins, 95% of the space at the fair has already been reserved, so it is expected to reach 13,500 square metres, with more than 700 participating fashion and accessories brands. These figures are very close to those achieved in previous editions.
Reorganisation of the proposals in halls 12 and 14 One of the new features at this MOMAD Metropolis edition is the reorganisation and redesign of its spaces and sectors, with the whole exhibition distributed between halls 12 and 14 at IFEMA-Feria de Madrid. The result is a more compact and attractive format, with practically the same number of brands as in previous editions, which will facilitate visits by buyers. As a result of this reorganisation, the urban sector and sportswear brands will move from hall 4 to hall 14. Also, the Sustainable Fashion and Sustainable Experience area will move to the space between halls 12 and 14.
With this new format, in addition to the commercial area in halls 12 and 14, where there will be a Forum with a programme of sessions and events for industry professionals, the fair will occupy the outside area of hall 2, where entertainment and promotional events like the Pasarela Momad Catwalks and Summer Terrace will be held. More Men's proposals An important part of the proposals at this edition will be the increase in brands and proposals for Men, which will be present at almost all of the fair's sectors—Urban, Contemporary, Accessories, Casual Swimwear or sustainable fashion.
Some of the Men's brands which have confirmed their participation include La Squadra Paris, Nikolis, Camiceria Lucy SNC di Orizio Lucia, Altonadock, Skulk, Multitrade, Williot, Lithe Apparel, Solid, Lois, Brave Soul, Tiffosi, Fresh Band, Celop, and Gypsetters.
MOMAD Metropolis September 2017, organised by IFEMA, will present Spring-Summer 2018 Women's, Men's, Young and Urban, Party, Events and Accessories collections, as well as Fast Fashion proposals for Autumn-Winter 2017/18. Momad. Madrid
(21/06/2017) |
